https://vimeo.com/648732047?embedded=true&source=vimeo_logo&owner=66822485&utm_source=Klaviyo&utm_medium=campaign&_kx=

Overview

In November 2021, Common Citizen, Michigan’s largest cannabis company, wanted to set the stage for national brand awareness and to showcase its cultivation operation, retail spaces and its newly developed efforts to help and share the stories of Michiganders affected by the war on drugs. Limone produced a two-day press weekend and viewing party in Detroit.

What Limone Did

• Programmed and produced:
  • a viewing and launch party for CC’s social equity documentary and line of pre-rolls for which 100% of profits go to Michigan community organizations
  • Highlights included:
    • Custom-made cured hemp chandelier
    • Custom THC cocktail menu infused with Common Citizen flower
    • Live local jazz band
    • Screening of Common Citizen’s documentary aided by a classic popcorn machine and accompanying scents
    • Panel discussion featuring the subjects of the film, plus Cannaclusive’s Mary Pryor and Jess Jackson
• A Detroit-style-pizza-fueled tour through the largest cannabis cultivation facility in Michigan and Common Citizen’s Flint flagship dispensary, culminating in:
  • a curated dinner at Andrew Carmellini’s Italian stunner San Morello, featuring a Q+A with Gossamer editorialists.
  • Media stays at Shinola Hotel
• Consulted and networked for press list of national cannabis outlets like Broccoli, High Times, Weedmaps and Forbes, et al. based on previous connections with these publications
• Curated editor gift baskets with local snacks, items by local Black creatives from Detroit is the New Black, custom-engraved Shinola notebooks and Common Citizen product

The Results

• 300+ Attendees plus 20 national and local editors

• 200k+ Impressions across Media + Social Coverage

  How to sell legal weed with a conscience

  Common Citizen Launches Principle Line in Detroit, Emphasizes "Cannabis for Humanity" Mission

  Common Citizen's "Principle" Centers People Over Profit

  Michigan cannabis businesses lend a hand through social equity programs - Grown In