Overview

An organization with a nine-figure fund for cannabis industry investment approached Limone wanting both qualitative industry insights and quantitative data analysis of a brand and market they were considering investing in as part of a long-term strategic transition and expansion.

What They Needed

• An understanding of why the brand under consideration was seeing success where brands taking similar approaches were not
• Context for the brand within the space and its markets using both qualitative and quantitative analysis
• Cross-analysis of brands, markets and niches intersecting with the brand
• All analysis translated into digestible and novel formats for presentation

What Limone Did

• Built a model and matrix for comparing cannabis brands across maturing markets and niches
• Created a model to determine meaningful price ranges as a means of distinguishing brands and their target markets
• Developed insights from a combination of:
  • aggregated raw data across markets, niches and price points
  • anonymized field reporting and sourcing from industry insiders
  • proprietary performance tracking metrics and analysis
• Conducted a SWOT Analysis of the brand
• Created an overview of functional differences between how different markets are regulated and how that impacts brand performance

The Results

• An $8 million investment from the org into their target
• CFO of the investment org citing Limone’s insights in media as part of a new understanding of the early returns on cannabis branding and marketing.